In the current climate, this year’s Pride is expected to be celebrated in different ways, not just parades, but in smaller settings including picnics, barbecues and parties.
The colourless packs are available across grocery and impulse nationwide, remaining on shelf throughout the summer to coincide with scheduled Pride celebratory events.
This year, Mars Wrigley is continuing its commitment to Pride with a new campaign, ‘Recolour The Rainbow’, which will see the brand re-colour four iconic LGBTQ+ images - restoring them to full colour for the first time ever, and ultimately bringing new life, visibility and celebration to each image.Īs in previous years, limited-edition Skittles sharing packs will turn black and white as the brand gives up its rainbow colours to the LGBTQ+ community. For more than half a decade Mars Wrigley has given up Skittles rainbow colours in order for Pride’s rainbow to take centre stage, acknowledging that it is the only rainbow that matters during the LGBTQ+ celebrations.
